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ARTWORK COACHING: IMPORTANT FOR ACCOUNT EXECUTIVES, CREATIVE AND ART DIRECTORS:

1. DFG does not take jobs from inexperienced agencies.
Client agencies have at least 5 year experience in advertising on a decent level.

2. Job starts official when budget is agreed by client.
A job nr. with details received from the agency is prefered.

3. Deadlines must be determined. A deadline is sacred and sharp!
DFG prefers a specific defined time as deadline. For the last 3000 jobs there where 3 jobs not delivered on time.
(I'm not joking here!)

4. Destination: must be communicated to DFG: final client and also the different media inwich the artwork is used.

5. DFG artwork/pricing is calculated not on hour basis but on time blocs:
Every job is different and needs to be "tailor"calculated.
- 08.00 - 12.30h
- 13.00 - 18.30h
- 19.00 - ...

6. All communication during project: artwork coaching:
- by 1 person with creation responsibility
- formed art-director or creative director
- creative jargon:
jobs communicated by people without knowledge of creative jargon are "difficult" and to avoid.

7. Briefing:
- accurate briefing is a very important tool for the client to lower a job cost.
- a briefing must be well prepared and it is of help that the art director thinks about key-words.
Intuition is important is these mathers.
- as much as possible accurate information about the job.
Note: if visual info is placed on ftp servers: the info must be filtered:
we don't have the time to download 60 jpg's looking all the same.
If you do want it that way; ...it's your budget!

8. Author Corrections:
Corrections too far after first briefing are author corrections and
are charged in addition.

9. Jobs "on hold":
when a job is put on hold for client feedback DFG jumps on the next job in line untill feedback is received.

10. A lot of jobs are pitch jobs: if DFG is asked by 2 agencies in competition for the same campagne:
this will be communicated to both agencies. The first agency will be served. The second question will be annulated.

11. Statistics about 2006:
- visual design advertising campaigns: approx 55%
- story boarding commercials: approx 40%
- illustration technical: 5%
- illustration / logo design and other: approx 0%.

12. Jobs containing type-placing are refused. Typography is an other job for wich I have no talent at all.
Only admiration for the profs in that area.

13. DFG chose resolute to grow into 2D artwork and software.
Like so many others who started working 3D we don't use the 3D media. (but we constantly investigate the 3D possibilities)
Time will tell if this was the right decision.

14. If this text can not be followed: don't call.

15. Software used by DFG:
Artwork software mainly 2-D:
- Adobe Illustrator CS2(is put on hold because of troubles!)
- Adobe Illustrator 10
- Adobe Photoshop 7.0
- Corel Painter 8
- Macromedia Dreamweaver 8
- Wacom Graphire 4
- experimenting with Rhino and Flamingo tryouts
- ...and the usual Microsoft software